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THE CHALLENGE
Our Starting Point
Signature Landscaping is a full-service leader in the CNY market, but their digital presence was not supporting their aggressive growth goals. The outdated website and lack of polished creative assets were failing to attract two key audiences: high-value service clients and essential new hires.
How can we design a single digital strategy that drives high-value leads and attracts top talent?
OUR STRATEGY
Converting Leads and Talent
Our plan had a dual focus: making the brand look as high-end as their work, and making the hiring process easy and appealing.
Website Overhaul: We completely rebuilt the website to establish instant credibility and enhance the experience, making it simple for users to achieve their goals.
Creative Assets: We deployed professional videography and photography across all channels to communicate the brand's premium quality, appealing equally to new clients and talent.
Ad Management: We launched Meta ad campaigns (social media) efficienty designed to target two specific groups-- those looking for service quotes and those looking for great jobs.
SEAMLESS INTEGRATION
From Ad to Conversion
We knew that the user journey had to be effortless, from the first social ad click to the final form submission. We executed a full-funnel build, ensuring the creative and the redesigned website worked together to capture high-quality client quote requests and job applicants.
01.
Recruitment Funnel In Action
Check out the Meta video and static recruitment ads we created and launched, connecting top talent directly to the new hiring flow.
01.
Lead Conversion Overhaul
See the complete website overhaul, where we redesigned the UX to simplify client conversion and turn the site into a sales tool.
{{Display a video or image of the streamlined Quote Request UX and the visual improvement of the new Homepage.}}
THE IMPACT
Measuring Success
The new platform is built for growth. The visual improvements and enhanced functionality have quickly led to a sustained increase in both high-quality client requests and essential new hires.
Quote request conversion rate
Achieved a conversion rate of X% (well above the Y% industry average for landscaping services)
RECRUITMENT FUNNEL COMPLETION RATE
Saw a Y% increase in job applications submitted via the new flow immediately post-launch
META CAMPAIGN CLICK-THROUGH-RATE
Hit a CTR of X% on new video ads, proving high asset effectiveness and strong audience targeting
COST PER LEAD
Drove the Cost Per Lead for service quotes down to $X, ensuring campaign efficiency.
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